Modern Looks. Classic Taste.
Chinese traditional pastries — one of life's little joys and our greatest passion for over 30 years. Craft, creativity and care in every bite. 發自内心，温暖你心！
From Traditional Craft to Regional Brand
It's a family affair where everyone at Huat Huat is personally responsible for outstanding quality — whether they're sourcing the best ingredients, weighing, mixing, baking or packing. We believe our pastries should be nothing short of exceptional.
Our signature items, including Tau Sar Piah (豆沙饼) and Teochew Soft Cake, are grounded upon authentic traditional Chinese recipes, meticulously refined over 30 years. We handpick only the best ingredients, and with good old-fashioned methods, each piece is baked to perfection under the watchful gaze of our Biscuiteers.
To our way of thinking, every biscuit moment should be the best it can be.
Today, under second-generation leadership, Huat Huat Kouping champions traditional Chinese biscuits with a modern identity that appeals to the younger generation — 原来传统也可以很时尚. We welcome OEM and international partners worldwide.
Decades of Craft since 1988
From a single Muar bakery to a regional OEM & export partner — refined one biscuit moment at a time.
Huat Huat Kouping opens its doors, hand-baking Tau Sar Piah and Teochew soft cakes from authentic family recipes.
Signature green bean and lotus formulas are perfected and standardised for consistent, repeatable quality at scale.
Modern production facilities and food-safety certification open the door to wholesale, OEM and Muslim-friendly markets.
Under new leadership, the Huat's Up! premium line and private-label programme reach retail and B2B partners across ASEAN.
Watch Our Journey
Our Services
We whole-heartedly craft and deliver our most delicious, authentic and healthy Chinese traditional biscuits with meticulously refined recipes.
Pastry Customization & Recipe Development
We collaborate closely with partners on flavour adjustment, texture refinement, and sweetness calibration — while maintaining authentic Chinese pastry craftsmanship.
Large-Scale OEM Manufacturing
Modern production facilities with strict quality control for bakeries, distributors, and food brands. Consistent taste, texture, and packaging at minimum of quantity.
Private Label & Custom Packaging
Full private label solutions from formulation to finished packaging. Retail-ready packs, festival gift boxes, or export bulk packaging customised for your brand.
Paste Manufacturing
Specialised filling pastes — lotus, red bean, green bean, pandan, and more — crafted for smooth texture, authentic taste, and stable quality. Suitable for mooncakes, bread, pastries, and custom applications.
Pastries · Cookies · Mooncakes
Heritage flavours crafted for modern retail. Year-round staples and seasonal collections for every Chinese festive moment.
Signature Pastry Collection 招牌糕饼系列
Heritage flavours and modern premium craftsmanship from our family of brands.
Huat's Up! Premium Series
Modern Looks · Classic Taste
Salted Green Bean Pastry
Our signature pastry with savoury salted green bean filling, wrapped in a delicate flaky crust. Individually packed.
Almond Cookies
Classic crumbly almond cookies made with premium almond flour. Individually packed, crispy and fragrant.
Salted Morso
Soft and golden-brown outer layer, akin to the delicate skin of a classic mooncake, with our signature green bean filling.
Salted Crisp Pastry
A light, crisp texture similar to classic soda crackers. Suitable for people who don't prefer filling inside pastries.
Milky Custard Pastry
Rich, creamy custard encased in a buttery pastry shell. A modern twist on traditional craftsmanship.
Huat Huat Traditional Pastries
Heritage · Individual Packs
Year-round staple products rooted in Teochew heritage. Individually packed for daily retail and specialty stores.
Salted Green Bean Pastry
Our signature pastry with savoury salted green bean filling and flaky crust.
Double Happiness Pastry
Traditional celebratory pastry symbolising prosperity and joy for weddings and festivities.
Sweetheart Pastry
Sweet and flaky pastry with a delicate winter melon filling. A classic beloved by generations.
Butter Egg Cookies
Golden, buttery cookies with a rich egg flavour. Baked to perfection with a satisfying crunch.
Yong Chun Xiang Bing
Traditional fragrant pastry with a savoury-sweet filling. A heritage recipe from the south.
Raisin Cake
Soft, moist cake studded with premium raisins. A comforting everyday treat.
Small Chicken Floss Pastry
Flaky pastry filled with a well-balanced mixture of savoury chicken floss and salted green bean filling. A delightful sweet-savoury treat with a rich, satisfying flavour.
Pineapple Jam Cake
Sweet pineapple jam wrapped in a tender, crumbly shortcrust pastry.
Salted Green Bean Pastry
Classic roll format. Five pieces of our signature salted green bean pastry.
Vegetarian Sweet Green Bean Pastry
Vegetarian sweet mung bean pastry. Traditional flavour, plant-based goodness.
Vegetarian Salted Green Bean Pastry
Vegetarian salted mung bean pastry. Authentic savoury taste, fully plant-based.
Five Spices Cake
Aromatic five-spice cake with a rich, savoury flavour profile unique to Southern tradition.
Soft Cake — Chocolate
Traditional glutinous rice soft cake with chocolate filling. Bar-shaped classic.
Pandan Soft Cake — Chocolate
Pandan-infused glutinous rice soft cake with chocolate filling. Fragrant and chewy.
Soft Cake
Traditional round-shaped glutinous rice soft cake. The classic original flavour.
Pandan Soft Cake
Round-shaped pandan glutinous rice soft cake. Fragrant pandan in every chewy bite.
Makcik Kiah
Traditional Malay-Inspired Pastries & Soft Cakes
Red Soft Cake
Traditional Malay-style soft cake in a rich red hue. Light, fluffy, and perfect for any occasion.
Red Chocolate Soft Cake
A fusion of traditional red soft cake with rich chocolate flavour. Soft, indulgent, and irresistible.
Chocolate Flavoured Soft Cake
Chocolate-flavoured soft cake with a smooth, melt-in-your-mouth texture.
Pandan Chocolate Filling Soft Cake
Fragrant pandan soft cake with a luscious chocolate filling. A delightful fusion of flavours.
Salted Green Bean Pastry
Classic Malay-inspired salted green bean pastry with a savoury-sweet balance.
Pandan Salted Green Bean Pastry
Fragrant pandan-infused pastry with salted green bean filling. A Southeast Asian favourite.
Mooncake Collection 月饼系列
Our complete range of handcrafted mooncakes — from traditional baked to snowskin, crystal snow, taoshan, and full-sized varieties. Crafted with premium ingredients for the Mid-Autumn Festival and year-round gifting.
Huat Huat Mooncake Collection
Heritage · Traditional Craftsmanship
Baked Skin 传统烘皮
Lotus Paste Mooncake
Pure lotus paste filling. The quintessential Mid-Autumn classic.
Golden Pandan Mooncake
Fragrant golden pandan paste. A signature Southeast Asian flavour.
Single Yolk White Lotus Mooncake
Single salted egg yolk with smooth white lotus paste filling.
Double Yolk Lotus Paste Mooncake
Two salted egg yolks nestled in smooth lotus paste. A timeless favourite.
12+ Flavours Available
Snowskin 冰皮
Snowskin Lotus Paste Mooncake
Silky snowskin with smooth lotus bean paste filling.
Snowskin Golden Pandan Mooncake
Fragrant pandan bean paste in a soft snowskin shell.
Snowskin Single Yolk Lotus Mooncake
Single salted egg yolk with lotus bean paste in snowskin.
Snowskin Double Yolk Lotus Mooncake
Two salted egg yolks with lotus bean paste in snowskin.
8+ Flavours Available
Crystal Snow 雪皮
Crystal Snow Black Bean & Green Tea
Dual-filling with black bean and green tea paste.
Crystal Snow Purple Sweet Potato & Taro
Dual-filling with purple sweet potato and taro.
4+ Flavours Available
Mini Mooncake 小月饼
Golden Pandan & Coconut Mini Mooncake
Fragrant pandan paste with coconut shreds.
Red Date Mini Mooncake
Red date mooncake with bean paste filling.
Taro & Coconut Mini Mooncake
Creamy taro paste with shredded coconut.
Five Nuts Mini Mooncake
Classic five-nut filling in a compact 80g format.
Mini Lotus Paste Mooncake
Bite-sized lotus paste mooncake. Individually wrapped.
12+ Flavours Available
Egg Yolk Pastry 蛋黄酥
Egg Yolk Pastry — Black Sesame Lotus
Black sesame lotus paste with a salted egg yolk centre.
Egg Yolk Pastry — Pure Lotus
Pure lotus paste with a whole salted egg yolk centre.
3+ Flavours Available
Traditional Full-Sized 足斤
Traditional Full-Sized Mooncake
Classic full-sized mooncake. Available in 10+ flavour varieties.
10+ Flavours Available
Makcik Kiah
Traditional Malay-Inspired Mooncakes
Red Bean Paste Mooncake
Smooth red bean paste filling. A Makcik Kiah bestseller.
Mung Bean Paste Mooncake
Creamy mung bean paste filling. Light and fragrant.
More Flavours Available
Cookies Collection 饼干系列
Crunchy, buttery cookies and traditional biscuits — perfect for gifting and everyday enjoyment.
Huat's Up!
Premium Cookies
Butter Cookies
Classic buttery cookies with a rich, melt-in-your-mouth crumble. A timeless crowd favourite.
White Almond Cookies
Delicate almond cookies with a light, crumbly texture. Fragrant and elegantly simple.
Reunion Almond Bites
Crunchy almond bites perfect for festive gatherings and reunion celebrations.
Pistachio Cookies
Premium pistachio cookies with a buttery, nutty crunch. Irresistibly rich.
Pistachio Chocolate Cookies
A decadent fusion of premium pistachio and rich chocolate in every bite.
Matcha Cookies
Earthy Japanese matcha green tea cookies with a smooth, aromatic finish.
Dark Chocolate Cookies
Intensely rich dark chocolate cookies. Bold, bittersweet, and deeply satisfying.
Biscoff Cookies
Caramelised Biscoff-inspired cookies with a warm, spiced sweetness.
Cashew Peanut Cookies
Crunchy cashew and peanut cookies. A nutty, savoury-sweet delight.
Butter Pineapple Ball
Buttery pastry balls filled with sweet pineapple jam. A festive favourite.
Butter Pineapple Ball — Matcha
A matcha twist on the classic pineapple ball. Earthy green tea meets sweet pineapple jam.
Butter Pineapple Flower Tart
Elegant flower-shaped pineapple tart with a buttery, crumbly base. Perfect for gifting.
Butter Hazelnut Chocolate Tart
Rich hazelnut chocolate filling in a buttery tart shell. Luxurious and indulgent.
Butter Golden Roll
Crispy golden butter rolls with a light, flaky texture. Delightfully crunchy.
Pandan Butter Coconut Ball
Fragrant pandan butter pastry with shredded coconut. A Southeast Asian classic.
Purple Sweet Potato Blueberry Ball
Vibrant purple sweet potato pastry with a blueberry butter filling. Uniquely colourful and flavourful.
Paste & Filling 馅料系列
Premium filling pastes for mooncakes, bread, pastries, and more. Available in 5kg bulk packs. OEM and custom formulations welcome — tailored to your recipe.
Red Bean Paste
Premium red bean paste. Smooth, naturally sweet — ideal for mooncakes, bread, and pastries.
Mung Bean Paste
Traditional mung bean paste. Versatile base for mooncakes, pastries, and baked goods.
Pineapple Paste
Sweet and tangy pineapple paste. Perfect for pineapple tarts and mooncakes.
Black Sesame Paste
Rich, nutty black sesame paste. Deep flavour for mooncakes, bread, and desserts.
Lotus Paste
Classic lotus seed paste. The essential filling for mooncakes, pastries, and more.
Green Tea Paste
Matcha green tea paste. Earthy, aromatic — perfect for mooncakes, bread, and modern pastries.
Pandan Paste
Fragrant pandan paste. Southeast Asian signature flavour for mooncakes, bread, and pastries.
Download our Capability Statement
Full product catalogue, certifications, MOQ, packaging options and export terms in one PDF — ready to share with your buying team.
Order Direct from Huat's Up!
Where flavourful oriental biscuits are anything but ordinary. Bite into this amazing journey — modern classic, wow-worthy flavoured biscuits with craft, creativity and care in every bite. Want to try a little sample first? You're welcome to place a small order through our online page. Free delivery within West Malaysia for orders above RM100.
Our Signature Brands
Tailored brand solutions designed for different market segments and regional demands.
Heritage Core Line
Traditional flavours with broad consumer familiarity. Year-round heritage staples for daily retail and specialty stores.
Shop on Shopee
Modern Looks · Classic Taste
A selection of the rarest, most extraordinary biscuits we have to offer — where we push our own boundaries of craft. 继承传统，创新未来. Wedding 喜喜囍饼 gift boxes, festive collections, and direct-to-door delivery across West Malaysia.
Shop Online
Muslim-Friendly Line
Pastry and mooncake line focused on traditional flavours for the Muslim consumer market across ASEAN.
Enquire NowFrequently Asked Questions
Everything wholesale, OEM and export partners ask us first. Need more detail? Message us on WhatsApp below.
What is your minimum order quantity (MOQ)?
What is your typical lead time?
Are your products Halal and food-safety certified?
Do you export internationally?
Can you do private label and custom packaging?
Let's Build Together
84300 Muar, Johor, Malaysia
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